Melinda J. Irvine -- having a great copywriting career

Have a Great Copywriting Career

Anyone wanting a career as a copywriter should absolutely watch this video 10 Steps to Having a Great Copywriting Career for Life. I stumbled across the video featuring Bob Bly (one of America’s most successful copywriters) a few months ago and wanted to share it out.

Robert W. Bly is a successful freelance copywriter and shares insights from almost 40 years of persuasive writing. The focus of the  video is about creating and managing a copywriting business rather than the act of writing itself. So it’s  perfect for anyone wanting to know how to get started as a copywriting professional.

Apart from his mantras of write everyday and research, research, research, Mr Bly simply explains that success in a copywriting career comes with getting good, writing the best copy you can on every job, being easy to work with, and putting the client first.

One of the things I love most in the video is how he applies the 80/20 rule to copywriting: spend 80% of your time copywriting for clients and 20% writing pet projects like poetry, personal essays or that novel you know you have to write.

Watch it for yourself!

PS: you should also check out the website of Bob Bly. He’s a great mentor and shares a lot of free content about how to be an amazing copywriter.

© 2018 Melinda J. Irvine


  • Daily Post: Mentor
  • I’m part of Post A Day 2018
  • This post originally appeared on my website writingbiz.net and I’ve transferred all the copy here to the main blog.
Copywriting, Freelancing, WritingBiz,

Written by Melinda J. Irvine

Melinda J. Irvine is a freelance writer, poet, and blogger — writing slick sales copy for clients from all over the world. And blogging poetry. In her spare time, Mel is busy building (and writing) a free online learning centre for the marginalised kids of Estancia, Philippines.

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