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Last Saturday I attended a great lecture at WordCamp Ilolio — “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to share the three SEO tips that Google specifically recommends for doing well on search. Here they are (I’ll unpack them below).
This was Aldrich’s first and most important tip. Focus your efforts on creating fresh, unique (and visual) content that is easy to read. Content stuffed with keywords that sounds mechanical and boring quickly turns readers away.
When readers lose interest in your website they leave, quickly. Often causing your website to have a high ‘bounce‘ rate. The term ‘bounce‘ refers to somebody who lands on your website after clicking through a google search, then leaves before visiting another page. Google tends to rank sites with more traffic and lower bounce rates over sites with less traffic and high bounce rates.
Google has so many free tools available for testing the performance of your website. Google bots and spiders consider how high fast your site loads (known as page speed), as well as how it performs on mobile devices — so it’s a good idea to test your site with these free tools and see how you can improve results.
Here are four free tools to use right away to test the performance of your website:-
Now that mobiles are used more often for search, Google are moving toward ranking high performing mobile sites above desktop sites. Aldrich recommends designing all new websites for mobile first and making the desktop version secondary. Don’t forget to use the Mobile-friendly Test to make sure your website is easy to use on mobile devices.
Google search is the most-used search engine on the World Wide Web, handling more than three billion searches each day — so it was great to have an official Google rep at WordCamp. Though I didn’t have time to stay for all the lectures, I was so impressed with WordCamp Iloilo I’ll be back next year for the full day.
Just in case you were wondering, WordCamp is a celebration of all things WordPress and an opportunity for WordPress users to get together, network and learn. Held in chapters all over the world, WordCamp Iloilo presented topics on e-Commerce, plugins, social media, SEO, and advanced techniques for optimising internet security using WordPress.
© 2018 Melinda J. Irvine
Really cool that they held events like that even in the Philippines. Thank you for sharing what you learned.
[…] Strategic SEO content writers raising the online profile of their clients by leveraging keyword phrases, metadescriptions, snippets, and page titles. […]
This is nice article and helpful.
Hey buddy, i really like your post i can use your SEO ranking tips then i will do it and rank my website at google
Thank you for your reply & happy to know that this campaign held all over the world so definitely I will check where it is being held in India.
I’m too much interested to join these type of campaign but I’m from India so it was not possible to visit. Anyways thank you for sharing the information whatever discussed over there and thank you for sharing the links like Page-Speed Insights, Mobile-friendly Test etc. These application will help me a lot and I will share with others to use these links to improve in SEO.