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If you’re like many busy business owners, you probably don’t have time to run your business AND write about what your doing. Outsourcing writing projects to freelance writers can be a great way to get your message out to existing customers, finally get that employee handbook and operations manual in place, or capture prospects and leads from a well-written blog post.
But your freelance writer is only as good as the project brief you provide, so take the time to think it through. What do you want to achieve? How much are you willing to spend? And (importantly) what resources will your freelance writer need to complete the project?
In today’s blog I’m going explain how to create a clear project brief for your freelance writer, walking you through each of the 5 essentials that will make your content writing project run smoothly — and achieve all it’s goals and deliverables.
Beginning with the end in mind (Stephen Covey) is always the best place to start — and knowing your goals from the get-go will lead to a more successful project.
What do you want the writing to achieve?
Also think about how you’ll measure the results.
Open your project brief with a summary of your objectives and deliverables. The project summary should clearly outline:
If this is the first time you’ve worked with the writer, give your freelancer a bit of context about your business, why you’re doing the project, and how the writing will be used. Things that really help use are:
Provide the details of people in your organisation that your freelance writer will need to contact, plus anyone who needs to be interviewed. Remember to give their preferred contact method (email/phone/Skype/Whatsapp) and the best time to reach them.
You should also include (if necessary):
Remember that writers can only write about what they know, so make sure your writer has enough product and service information to complete the assignment. Here’s few extra things you could send to make their job easier:
If you save any of your resources in a Dropbox folder or Google Docs file, be sure and include the links in the Project Brief. It makes life so much easier when everything is in the one place.
Once you’ve delivered the project brief to the writer be available to answer their questions, and ask enough questions yourself so you know they completely understand your expectations.
Your freelancer will be delighted if you have taken the time to prepare a thorough brief (I know I always am) because it greatly reduces our research and preparation time.
So now you know how to create an awesome project brief, what are waiting for? Get out there and get us freelance writers, writing. We’ll return the favour and do our very best to get your business working, working.
I love your blog post. It is true, sometimes, when freelance writers are given brief on what they should do and the instructions are incomplete or unclear, the projects end up in such a mess and misunderstandings arise.
Again, thanks for your post and please do keep safe.