Blogging and Article Writing

How much do I love blogging? More than ice-cream, buko pandan, and the world’s longest massage? Well yes, yes I do.

And because I’m so passionate about blogging I’d love to help you with your own blogging strategy. Did you know that writing blogs and articles can help you:-

  • Increase your web traffic
  • Generate more qualified sales leads
  • Establish you as a niche authority
  • Build quality links back to your website
  • Broadcast your industry research and innovations
  • Create a relationship with your customers

Let’s look at some of the different types of blogging to see what may be the best strategy for your specific needs.

business blogging for sales growth by Melinda J. Irvine

Business Blogging

Business blogging is all about driving traffic to your business website to sell your products and services.  Business owners and industry professionals blog content that solves a problem or provides new information within an industry. The blog appears in google search results and drives new customers to their websites.

Customers feel safer buying from businesses and people they consider experts in their field, so blogging product innovations, how-to-guides, and professional experiences that solve problems, are all good ways to become a recognised thought leader and authority in your field.

guest posting and link building by Melinda J. Irvine

Guest Posts and Link Building

Guest posting is a blogging strategy to improve your website rankings with major search engines. Basically you write an informative blog post for the owner of another website (one that has a lot of followers and a lot more traffic than yours), and include links back to your own website as a reference. In very simple terms, the more links you have the better you rank with google. Note: there is a lot more to it than that but this is the simplest explanation.

A great example would be bookkeeper who wants be recognised as an expert at using Xero Accounting Software. If the bookkeeper could get some links from a big well-known website like or CPA Australia or even Xero themselves, Google might recognise that bookkeeper as a Xero authority.

To be successful at guest posting and link building you need a credible website (no authority site will link back to rubbish) and content that is going to benefit the readers of the authority site. We contact the authority site in advance to review their content guidelines and negotiate the link arrangement.

blogging for affiliate marketing by Melinda J. Irvine

Affiliate Marketing and Monetisation

Many website owners monetise their blogs through affiliate marketing, pay-per-click advertising, and creating digital products to sell. They write and publish blog articles which provide information to a specific market niche and hope that readers will click on the advertising links contained in the post.

Blog posts for affiliate marketing and monetisation sites often include product reviews and full comparison shopping guides. The blog post will contain links to external stores where the reader can buy the product. The blog owner receives a payment for each ad click and commissions on sales.

To be effective, affiliate blog posts need to contain accurate and useful information about the product or service and be optimised for organic search engine results. Getting found on google is essential for affiliiate marketing and website monetisation.

blogging for non-profits and community groupsby Melinda J. Irvine

Non-profits and Community Groups

Non-profits, activists and community groups use blogging to inform the public and bring attention to important issues. Community groups use blogging to drive memberships, while charities and NGOs blog to raise money to fund their projects.

To be effective this type of blogging needs thorough research, accurate referencing and plenty of photographs. Each article must evoke an emotional response in the reader, enough to make them want to become involved in the cause. These blogs also need a clear call to action to tell the reader how they can help, join or donate.

business blogging by Melinda J. Irvine-2

Blog Pricing Schedule

So now you know a bit more about blogging, let’s get in touch.

Fill out the form below and I’ll send you my pricing schedule and more information about how blogging can help your business or social enterprise.

Take advantage of my professional writing services. I can research, write, optimise, and publish the blog articles you need to promote your website, business, or community cause.

Thank you for your enquiry, I'll email your pricing schedule right away. Your information is confidential and not shared with any third party.