Here’s a quick post to make sure you never, ever run out of blogging ideas. Mix and match these 10 blogging topics with your business, products, and services — and you’ll have a content plan that lasts the whole year.
Category: Content Hacks
Content Hacks
Blogging. SEO. Writing. Social Media
After writing and blogging for commercial and eCommerce websites for more than a decade — I’m now sharing my best content hacks, SEO tips, and blogging strategy.
- 10 Business Blogging Ideas That Anyone Can Use, Anytime
- Do You Have a Quality Website?
- Have you claimed your Google ‘Knowledge Panel’ yet?
- How to create a project brief for your freelance writer
- Don’t blog without a business blogging strategy
- Why categorising your blog posts helps your business
- A quick guide to business blogging in 2020
- Ways To Optimise Your Website For Google Search
- 5 Essential Elements of Web Content Writing
- Don’t blog like your brother-in-law
Do You Have a Quality Website?
Google gives priority in search results to 'quality websites' but gives no single definition of this standard. But there are clues.
Have you claimed your Google ‘Knowledge Panel’ yet?
When was the last time you googled yourself -- or your business? A few days I was googling myself to see which of my social media channels was displaying in search -- and was totally delighted to find that Google has created a Knowledge Panel for my name.
How to create a project brief for your freelance writer
How to create a project brief for your freelance writer, including the 5 essentials that will help your content writing project achieve all it's goals and deliverables.
Don’t blog without a business blogging strategy
Without a clear business blogging strategy your hard won traffic could be bouncing off the page within nano-seconds, and never coming back.
Why categorising your blog posts helps your business
Does your business blog organise content into logical categories — or does everything you post end up in the ‘Uncategorized‘ pile? In today’s blog I’m going to be pointing out 5 critical functions that blog categories fulfil on your website. And probably the most important is SEO.
A quick guide to business blogging in 2020
What is blogging actually? And why are we all doing it? Blogging seems to be one of those ethereal ‘things’ that everyone is into, but can’t really explain.
Ways To Optimise Your Website For Google Search
In today's blog I'm outlining 11 ways to optimise your website for Google search. Apply these 11 best practices to all the content on your website -- every post and every page.
5 Essential Elements of Web Content Writing
Outlining 5 essential elements of web content writing to help you write copy that is engaging, readable, and search engine friendly.
Don’t blog like your brother-in-law
Have you ever been invited to your sister’s (or BFF’s) for dinner — only to have the evening hijacked by your brother-in-law (or your BFF’s new girlfriend)?
6 SEO steps to optimise a web page or blog post
Today I’m unpacking the actual SEO steps I take when writing a page of web copy or publishing a new blog post. Follow the 6 steps and make your own web content more Google-friendly.
How does my business end up in the Google search results?
Nearly every small business owner out there uses Google on a daily basis, but a lot of us don't know how Google actually finds our business website and displays it in their search results.
What to do when your business is ranking for the wrong search terms?
My writing business is ranking for the wrong search terms. And its all my fault. Let me explain it to you.
Tweaking your company Mission Statement for web and SEO
If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?
What is a Copywriter and Why Would I Need One?
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
3 Important Reasons to Display Your CORE VALUES on Your Website
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Don’t Keep Your Copywriter Blindfolded
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
Quick Tips For Better Business Blogging
Business blogging is done for one reason, and one reason only. To get people on our websites. And we want them to stay awhile too — check out our content, join the newsletter, and eventually buy something.
“Stop regarding all the unpleasant things as interruptions … the truth is that what we call ‘interruptions’ are precisely our real life -- the life God is sending us day by day.” C.S. Lewis Hello writing friends. It's been a…
What I learned about SEO at WordCamp Iloilo
Last Saturday I attended a great lecture at WordCamp Ilolio -- “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to…
Blogging Tips: writing to a word count
As a freelance writer I get a lot of project briefs with set word counts. Even looking across the internet there are tons of articles which reveal the 'magic formula'. That ideal word count. But realistically there is no 'number…