Does your business blog organise content into logical categories — or does everything you post end up in the ‘Uncategorized‘ pile? In today’s blog I’m going to be pointing out 5 critical functions that blog categories fulfil on your website. And probably the most important is SEO.
What is blogging actually? And why are we all doing it? Blogging seems to be one of those ethereal ‘things’ that everyone is into, but can’t really explain.
In today's blog I'm outlining 11 ways to optimise your website for Google search. Apply these 11 best practices to all the content on your website -- every post and every page.
Outlining 5 essential elements of web content writing to help you write copy that is engaging, readable, and search engine friendly.
Have you ever been invited to your sister’s (or BFF’s) for dinner — only to have the evening hijacked by your brother-in-law (or your BFF’s new girlfriend)?
Today I’m unpacking the actual SEO steps I take when writing a page of web copy or publishing a new blog post. Follow the 6 steps and make your own web content more Google-friendly.
Nearly every small business owner out there uses Google on a daily basis, but a lot of us don't know how Google actually finds our business website and displays it in their search results.
My writing business is ranking for the wrong search terms. And its all my fault. Let me explain it to you.
If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
Business blogging is done for one reason, and one reason only. To get people on our websites. And we want them to stay awhile too — check out our content, join the newsletter, and eventually buy something.
“Stop regarding all the unpleasant things as interruptions … the truth is that what we call ‘interruptions’ are precisely our real life -- the life God is sending us day by day.” C.S. Lewis Hello writing friends. It's been a…
Last Saturday I attended a great lecture at WordCamp Ilolio -- “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to…
As a freelance writer I get a lot of project briefs with set word counts. Even looking across the internet there are tons of articles which reveal the 'magic formula'. That ideal word count. But realistically there is no 'number…