Australian writer and SEO business blogger. Using my 15+ years in hospitality management and marketing to help business owners and savvy professionals grow their audience and their income.
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
