Australian content writer and SEO. When she’s not pouring over SmallBIZ analytics, keyword data or blogging — she’s watching Disney movies and building lego spacecows with her adopted son.
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
