When was the last time you googled yourself -- or your business? A few days I was googling myself to see which of my social media channels was displaying in search -- and was totally delighted to find that Google has created a Knowledge Panel for my name.
How to create a project brief for your freelance writer, including the 5 essentials that will help your content writing project achieve all it's goals and deliverables.
No matter where your business is located, your employees have 4 key WHS responsibilities under the WHS Act in your state or territory. Help them understand what they need to do.
Sometimes the most unassuming people teach you the greatest lessons -- about life, and yourself. For me it was Conrad, a friendly tricycle driver in Iloilo City.
Start the new year confident by having a better understanding of your WHS duties as an Australian small business owner.
Outlining 5 essential elements of web content writing to help you write copy that is engaging, readable, and search engine friendly.
Today’s blog is a quick introduction to safety legislation in Australia — how to identify the laws that apply to your business and what they mean for you as a small business owner, operator, or manager.
Most small business owners I talk to would rather be engaged in the money making side of their business than embroiled in compliance talk or scrolling through pages of government websites and safety legislation.
If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
This is a guest post I wrote for the Small Business Bonfire -- an online community of small business owners based in the USA. It's my best tips for working out of a home office and remaining productive (despite all…
Last Saturday I attended a great lecture at WordCamp Ilolio -- “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to…
I'm sitting in a coffee shop right now waiting for my adopted son to finish after-school tutorial. Every afternoon I lug my laptop and associated stuff about looking for a quiet place to write and keep working. Today it's CoffeeBreak…