Outlining 5 essential elements of web content writing to help you write copy that is engaging, readable, and search engine friendly.
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
Last Saturday I attended a great lecture at WordCamp Ilolio -- “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to…