Does your business blog organise content into logical categories — or does everything you post end up in the ‘Uncategorized‘ pile? In today’s blog I’m going to be pointing out 5 critical functions that blog categories fulfil on your website. And probably the most important is SEO.
What is blogging actually? And why are we all doing it? Blogging seems to be one of those ethereal ‘things’ that everyone is into, but can’t really explain.
Have you ever been invited to your sister’s (or BFF’s) for dinner — only to have the evening hijacked by your brother-in-law (or your BFF’s new girlfriend)?
Today I’m unpacking the actual SEO steps I take when writing a page of web copy or publishing a new blog post. Follow the 6 steps and make your own web content more Google-friendly.
Business blogging is done for one reason, and one reason only. To get people on our websites. And we want them to stay awhile too — check out our content, join the newsletter, and eventually buy something.
As a freelance writer I get a lot of project briefs with set word counts. Even looking across the internet there are tons of articles which reveal the 'magic formula'. That ideal word count. But realistically there is no 'number…
This website has grown quite a bit since it first began, more than 4 years ago. I wasn't working at the time and at the beginning of a 3 year sabbatical. Volunteering in the Philippines I found blogging was a great…