This is Marketing by Seth Godin is not a down-to-earth practical guide to marketing. It's big-picture stuff and tends to chop and change ideas rather quickly. That said, I gave it 4 stars (the ideas in the book that is).

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This is Marketing by Seth Godin is not a down-to-earth practical guide to marketing. It's big-picture stuff and tends to chop and change ideas rather quickly. That said, I gave it 4 stars (the ideas in the book that is).