If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?

Australian content writer and SEO. When she’s not pouring over SmallBIZ analytics, keyword data or blogging — she’s watching Disney movies and building lego spacecows with her adopted son.
If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?