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Melinda J. Irvine

Australian content writer and SEO. When she’s not pouring over SmallBIZ analytics, keyword data or blogging — she’s watching Disney movies and building lego spacecows with her adopted son.

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Home » Mission Statements

Tag: Mission Statements

is your company mission statement really working for you by Melinda J. Irvine

Tweaking your company Mission Statement for web and SEO

by Melinda J. Irvine3 December 20193 December 2019Leave a comment

If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?

Content Hacks, SEO, SmallBiz Mission Statements, Purpose, SEO

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About Mel.

Melinda J. Irvine is an Australian writer, poet, and blogger living between the Philippines and Australia. Mel is adopted mum to Jerry, a Filipino boy she met while volunteering after Typhoon Yolanda. All the money she earns as a professional writer is used to support Jerry’s recovery — plus help the other kids from his village go to school.

neXtDRAFT zine # 68.

neXtDRAFT 68. February 2020

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When I'm not writing or helping clients grow their business, I'm actively building an online learning centre for the kids of Botongon (Philippines). If you'd like to help out, please make a donation via PAYPAL. You'll get a proper tax receipt and regular project updates. More info.
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