Australian writer and SEO business blogger. Using my 15+ years in hospitality management and marketing to help business owners and savvy professionals grow their audience and their income.
Does your business blog organise content into logical categories — or does everything you post end up in the ‘Uncategorized‘ pile? In today’s blog I’m going to be pointing out 5 critical functions that blog categories fulfil on your website. And probably the most important is SEO.
In today's blog I'm outlining 11 ways to optimise your website for Google search. Apply these 11 best practices to all the content on your website -- every post and every page.
Outlining 5 essential elements of web content writing to help you write copy that is engaging, readable, and search engine friendly.
Today I’m unpacking the actual SEO steps I take when writing a page of web copy or publishing a new blog post. Follow the 6 steps and make your own web content more Google-friendly.
Nearly every small business owner out there uses Google on a daily basis, but a lot of us don't know how Google actually finds our business website and displays it in their search results.
My writing business is ranking for the wrong search terms. And its all my fault. Let me explain it to you.
If you copied your mission statement verbatim from your website onto a piece of paper, then handed it to a complete stranger — would they immediately know what your business does, and where you are?
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Last Saturday I attended a great lecture at WordCamp Ilolio -- “Managing your online presence on Google Search” presented by Aldrich Christopher (Webmaster Outreach Strategist at Google Asia Pacific). To help my readers improve their own websites, I wanted to…
