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Melinda J. Irvine

Australian writer and business blogger. Using my 15+ years in hospitality management and marketing to help business owners and savvy professionals grow their audience and their income.

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Home » SmallBiz

Tag: SmallBiz

what is a copywriter by Melinda J. Irvine

What is a Copywriter and Why Would I Need One?

by Melinda J. Irvine2 December 20199 December 2019 Leave a comment

Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.

Content Hacks, SmallBiz, Websites, WritingCopywriter, SmallBiz, Web Content Writing
core values and websites by Melinda J. Irvine

3 Important Reasons to Display Your CORE VALUES on Your Website

by Melinda J. Irvine1 December 20193 December 2019 Leave a comment

If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?

Content Hacks, SEO, SmallBizContent Hacks, SEO, SmallBiz
is your copywriter blindfolded by Melinda J. Irvine

Don’t Keep Your Copywriter Blindfolded

by Melinda J. Irvine29 November 20199 December 2019 Leave a comment

Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.

SmallBiz, Websites, WritingCopywriting, Small Business, SmallBiz

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What do you need written? You tell me, I write it down. It really is that simple.

About Mel.

Melinda J. Irvine is an Australian writer, poet, and blogger living between the Philippines and Australia. Mel is adopted mum to Jerry, a Filipino boy she met while volunteering after Typhoon Yolanda. All the money she earns as a professional writer is used to support Jerry’s recovery — plus help the other kids from his village go to school.

neXtDRAFT zine # 67.

neXtDRAFT 67. December 2019

Giving Back.

When I'm not writing or helping clients grow their business, I'm actively building an online learning centre for the kids of Botongon (Philippines). If you'd like to help out, please make a donation via PAYPAL. You'll get a proper tax receipt and regular project updates. More info.
2019 Melinda J. Irvine
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