Professional writer, designer, and blogger. When she’s not publishing eBooks, designing embroidery patterns, or blogging — Mel’s out in the sunshine finding new stories.
When was the last time you googled yourself -- or your business? A few days I was googling myself to see which of my social media channels was displaying in search -- and was totally delighted to find that Google has created a Knowledge Panel for my name.
Start the new year confident by having a better understanding of your WHS duties as an Australian small business owner.
Today’s blog is a quick introduction to safety legislation in Australia — how to identify the laws that apply to your business and what they mean for you as a small business owner, operator, or manager.
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.