Australian writer and business blogger. Using my 15+ years in hospitality management and marketing to help business owners and savvy professionals grow their audience and their income.
Copywriters? Content Writers? This blog delivers a quick explanation of the difference, because understanding the distinction between these two different types of writers will help you engage a more effective content and marketing strategy for your business.
If your business has a written statement of values, it should absolutely be on your website. Did you know that customers are willing to pay more for things when they believe the business selling them is authentic and true to their values?
Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.
