Website Content Audit

Let me conduct a full audit of your website and create an action plan to make it easier for your customers to buy stuff. Let’s make sure it’s simple for your readers to book your services, and the content creates real value for visitors.

Here’s how it works …

website content audit by Melinda J. Irvine

Navigation

First I look at the overall structure of your website and how easy it is to find stuff. I’ll work through each of the menus, internal links and social share buttons noting any irregularities and broken links.

website content audit by Melinda J. Irvine

Readability

Next I do a complete review of the text and how easy it is to understand. I’ll read each page taking note of titles and headings, the way the text is placed on the page, and if there is any duplicate content.

The best web content is written in short paragraphs with plenty of sub-headings, bullet points and images. The text should have perfect grammar and no spelling mistakes.

Your text also needs to clearly tell the reader what to do: sign-up to a newsletter, buy a product, book an appointment, fill out a survey.

If I think there’s a gap, I’ll also suggest additional content that would be helpful to the reader: like a good set of FAQs, or a sales guarantee to build customer trust.

website content audit by Melinda J. Irvine

eCommerce

Rigorously testing each step of your sales process is critical to running a profitable online business. You want your products super easy to buy because customers won’t trust you if their shopping experience is confusing and clunky.

Looking at the buying procedure I’ll make suggestions where appropriate for …

  • product deals (buy 2 get 1 free) (buy 2 get a free jacket)
  • linked and related products (customers who bought this also bought …)
  • product variables (size, colour)
  • product add-ons (buy 2 for $50, get 1 more for $10)

Testing the payment procedure I’ll be looking at …

  • Adding and deleting items to the shopping cart
  • What happens at checkout
  • Where the customer is led if they cancel the payment
  • The payment gateway
  • Navigating back to the store after a payment
  • The confirmation and sales emails

website content audit by Melinda J. Irvine

SEO

Finally I’ll look at the site’s basic SEO and it’s current rank on the major search engines. Taking into account each of these SEO on-page factors …

  • Titles
  • URLs
  • Headings
  • Images
  • Meta Descriptions

I’ll make suggestions to quickly make your site more search engine friendly. Remember thought that each step in the website content audit contributes to your overall SEO. Google prefers websites with easy-to-read text and clear navigation.

website content audit by Melinda J. Irvine

Sound good? Like to know more about how to get started? Please complete the pricing request form for my full fee schedule. I’ll be in touch right away.

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