Writing Portfolio of Melinda J. Irvine

Portfolio and Writing Samples

Listed below are recent examples of my writing on client websites as well as my own. Please note that some of these were ghostwriting assignments so my name is not always in the byline.


notch above bookkeeping

Notch Above Bookkeeping

Notch Above Bookkeeping are a group of Xero certified bookkeepers and BAS Agents helping clients improve their financial reporting and manage their GST obligations. I was hired to review and rewrite the web copy, audit the site for SEO and write metadata, organise and categorise the blog posts, create home page sliders, edit and improve menus, create additional pages as requested by the business owner.

Date: November 2017
Website: http://notchabove.com.au
Small Business owners and SMEs needing bookkeeping assistance and a BAS Agent to  process and lodge their Business Activity Statements.


vindurance kick gels power on

Vindurance Kick Gel Cabernet Sauvignon

Vindurance energy gels and sports foods are made from 100% Australian grown premium wine grapes. I really enjoyed writing the product descriptions, meta-data and company info text for this new and revolutionary product.

Date: October 2017
Website: http://vindurance.com
Audience: Endurance athletes and people pursuing hard-core recreations and careers like BASE jumping, canyoning, rock climbing, commercial diving.


food labelling and palm oil

Food Labeling and Palm Oil: what’s the issue?

In Australia it is almost impossible to know if palm oil is being used in consumer food products. This article outlines the difficulties in determining if palm oil is actually in a food product and why the Orangutan Alliance is campaigning for greater visibility on food labels.

Date: September 2017
Website: http://orangutanalliance.org/
Audience: The Orangutan Alliance Organisation is a non-profit organisation promoting the reduction of non sustainable palm oil usage in consumer products through their NO PALM OIL CERTIFICATION PROGRAM.


Essential Training for Tech Startup Managers

Managing and directing a tech startup is a pretty cool way to earn your bread and butter. You’re at the expansion point of technical development; moving into that exciting black area of exploration and discovery with a flashlight. It’s exciting and you’re going to need some special skills and training especially if you can’t code.

Date: 23 August 2017
Client: http://courses.com.au
This article was ghostwritten to advertise a training course for the client on an external business startup blog. I have the client’s permission to provide the link for you here.


What it’s like Working on a Cruise Ship

Working on a cruise ship is all about having fun. Living and working aboard you’ll be helping guests have the trip of their life, travelling to exotic destinations all over the world, experiencing international cuisine as well as making friendships that last a lifetime. But what is it really like living on board a cruise ship? Is it really for you?

Date: 9 August 2017
Client: http://courses.com.au
This article was ghostwritten to advertise a training course for the client on an external travel and advertising blog. I have the client’s permission to provide the link for you here.


Making the IoT Internet of Things a Career Choice

The ‘Internet of Things’ or IoT is gaining momentum and extending its reach, but how do we learn more about how these connected gadgets are collecting and transmitting data over the internet? Where do we learn to program the IoT? How do we apply this emerging juggernaut into our careers right now?

Date: 18 July 2017
Client: http://courses.com.au
This article was ghostwritten to advertise a training course for the client on an external techno and gadget blog. I have the client’s permission to provide the link for you here.


screen shot of a guest post written by Melinda J. Irvine on the Small Business Bonfire website

How to Avoid Distractions and Interruptions in Your Home Office

Sharing what I have learned about working productively in a home office, mainly minimising interruptions  to help keep you focused on your project, your clients and your bottom line.

Date: 24 June 2017
Website: http://smallbusinessbonfire.com
Audience: The Small Business Bonfire is a small business blog and online community for entrepreneurs that provides small business help in the form of business tools, advice and free resources.


How a Bookkeeper Counteracts the 3 Common Stresses of Small Business Owners

How a Bookkeeper Counteracts the 3 Common Stresses of Small Business Owners

Being a small business owner is stressful. Reports, surveys and studies of small business owners around the world claim running a small business is their # 1 cause of stress.

Date: 3 April 2017
Website: http://notchabove.com.au
Audience: Small Business owners and managers


My story volunteering and living in the Philippines

Sharing my story of how “voluntourism” turned into a meaningful and lasting experience with the women and children of the Western Visayas, Philippines.

Date: 24 March 2017
Website: http://www.ladyqs.com/
Audience: Women’s Q&A Website


Should I work for free?

When you’re young and don’t have a lot of work experience you might be tempted to do unpaid work to prove you can do the job.

Date: 12 January 2017
Website: www.NewJobMe.com
Audience: Students and New Workers aged between 15-23.


Creative recovery: human responses to calamity?

In the aftermath of Cyclone Yasi, Dr June Perkins used her creative projects to support the recovery of the community, developing  further skills in community journalism, exhibiting, song writing and film..

Date: 3 February 2015
Website: www.melirvine.com.au
Audience: Followers of author June Perkins, residents of the Cassowary Coast in FNQ who were affected by Cyclone Yasi as well as the wider literary community interested in real life examples of creativity being use to recover from a calamity.


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