Crafting a compelling company profile can elevate your brand, build trust, and open doors to new opportunities. Whether for your website, social media, business capability statement, or print materials, I create profiles that connect with your audience and showcase your business with clarity and professionalism.
What is a Company Profile and Why Does Your Business Need One?
A company profile is a professional introduction that tells your business story, highlights your unique value, and outlines your products or services. It can be used across your website, LinkedIn, marketing brochures, and other print materials to showcase your brand.
A well-crafted company profile builds credibility, helps potential clients understand your business quickly, and can be instrumental in winning new contracts and partnerships.
Company profiles aren’t just about listing facts—they’re about making your business memorable. Whether you’re pitching to investors, attracting clients, or building your online presence, your profile should leave a lasting impression.
Where to Use Your Company Profile and How It Benefits Your Business
A professionally written company profile is valuable across multiple platforms, helping you build credibility and attract clients. Here are some key places to use your written profile:
- Website About Us Page: Introduce your business, highlight your unique selling points, and build trust with visitors.
- LinkedIn Company Page: Showcase your brand’s professionalism, making it easier to attract clients, partners, and talent.
- Marketing Brochures & Print Materials: Use in presentations, flyers, and proposals to share your story with potential customers.
- Business Directories & Listings: Strengthen your online presence and boost local SEO by adding your profile to business directories.
- Press Releases & Media Kits: Provide journalists with a clear, professional summary of your business for media coverage.
- Facebook Pages: Add it to your business profile page to help visitors quickly understand your brand.
A well-crafted profile is an essential business asset, ensuring your brand is consistently represented wherever it appears.
Writing a Company Profile from Scratch: Tailored for Startups and New Businesses
Starting without existing content? I’ve got you covered. For startups or businesses without a written profile, I offer a comprehensive process designed to capture your story from the ground up.
It begins with a 45-minute video call, where I interview you about your business’s history, values, and goals. You’ll also complete a detailed questionnaire, ensuring I understand your brand deeply.
Writing your own profile can be overwhelming—most small business owners don’t have the time or know where to start. As a professional writer, I gather key information, research your industry and market, and craft the content in a voice that reflects your brand. I ensure your profile speaks to your target audience, highlights your unique selling points, and has a high impact—because a great profile doesn’t just introduce your business, it drives sales and attracts new clients.
Why Choose Me to Write Your Company Profile?
As a professional writer and small business owner, I have years of experience crafting bios, About Us pages, and LinkedIn summaries for Australian small business.
I don’t use templates—I create profiles that reflect your brand’s authentic voice, values, and strengths. From your business’s unique selling points and market placement to your local presence and industry expertise, I craft narratives that position you for success.
About Me: I’m Melinda J. Irvine, a professional writer with a passion for helping small businesses tell their stories. I’ll highlight what makes your business unique and why customers and clients should choose you.
What’s Included:
- A custom-written company profile (up to 750 words)
- 45 minute video call and detailed questionnaire to brainstorm your busines.
- Expertly written profile, suitable for websites, LinkedIn, social media profiles, and print
- Delivered within 5 business days
- Two rounds of revisions to ensure your satisfaction
Order your company profile now using Stripe’s secure payment gateway. Once your payment is confirmed, I’ll send over the questionnaire and we can book-in your video call.
PLEASE NOTE: I offer a 3% discount for Australian businesses who pay by direct bank deposit. Reach out on the contact form and I’ll send you may bank details.
Client Feedback:
“Thank you for writing, it’s amazing, I appreciate it.”
Startup Entrepreneur (Greater Western Sydney, NSW)
“That looks Great Melinda, we have all looked over it here and can’t fault it. Happy to put a pin in it from this end.
Terrific work.”
Small Business Owner (Far Western NSW)
“Great writer! Knows exactly what to write. Understood my business domain quickly and wrote accordingly. Highly recommended.”
Upwork Client (Canada)
“Mel is really great to work with. She did an awesome job of drawing the right information out and bringing it to the surface on my profile. Excellent stuff.”
Upwork Client (New Zealand)
Real words from satisfied clients—anonymous for privacy but genuine in their appreciation.
Frequently Asked Questions
You’ll receive your profile within 5 business days.
Yes, two rounds of revisions are included.
Absolutely! Your profile is perfect for websites, LinkedIn, Facebook, and print materials.
No. You will receive a text-based profile, up to 750 words.
No problem. I’ll provide you with a fixed-fee quote at the beginning of the job. Budget for AUD$0.25 per word.
Sure. If you have a specific need, such as a business capability statement or business plan, just let me know when you book the service. I am more than happy to tailor your company profile to your requirements.
I do. Melinda J. Irvine, Australian professional writer. You’ll be working with me one-on-one and benefit from my decades of experience as a hospitality manager, marketer, and business consultant.
No problem. I have established systems and processes to ensure your data is secure, and I’m more than happy to sign your organisation’s NDA.
Let’s Create a Company Profile That Gets You Noticed
I’m here to help you showcase your business with confidence. leave your details below and we can get started right away!
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LAST UPDATE: 16 February 2025
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