Does My Small Business Really Need All This Paperwork?
Business documents should solve a real problem.
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When Your Business Outgrows Verbal Instructions
If you are reading this, chances are you have put in the hard work.
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Resume vs CV: why you need to know the difference
What's the difference between a resume and a CV?
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What is Copywriting? And Other Questions About the Craft
A brief introduction to the art of copywriting.
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What exactly is a freelance writer?
A quick look at what it really means to earn your living as a freelancer.
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With the Other Hand
A fall on the road and a writer cannot type or use her dominant hand.
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Trimming and Pruning the Blog
My website and blog was looking positively unruly. And not in a body positive way.
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The Swimming Pool at Night
Sometimes on a hot afternoon, my son and I walk the backstreets to a swimming…
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Possibilities
A leafy tree and her multi-coloured leaves and seeds, inspire a shift in focus.
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Revival
Gerberas revive my trek to the laundry shop and memories of my grandmother.
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The One Tree
Have you ever noticed in a forest, or even a small pocket of garden, there…
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Evening Stretch
An evening stretch after 3 days of weakness and fatigue inspired this dark poem.
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Traditional Weaving
In tribute to the indigenous weavers of Iloilo province, Philippines.
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Under Repair
An old church with no walls, reveals the human side of Sunday worship.
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Shroud
Celebrating the tiny pockets of rainforest that soothe and shroud Iloilo City from the sun's…
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Sydney Red Gum
Little poem inspired by the gnarly bark of the shedding Angophora costata.
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Found
Finding an old church where I nervously sang Amazing Grace in my new dress, inspired…
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Beach Blanket
Haiku poem inspired by a beach walk in my home town after severe flooding.
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4 Things Every Writer (actually everybody) Can Learn From Monet
Sharing some of the writing inspiration I’ve gained from a book of Monet's original letters…
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Music is Magic, Medicine is Expensive
That's a wrap. The Music Man Project Team spent 6 days with us in Estancia.
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Music Man Project Philippines — Inaugural Concert for Botongon
Watch the full Music Man Project Philippines inaugural concert for Botongon (Estancia) Philippines.
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10 Business Blogging Ideas That Anyone Can Use, Anytime
Here’s a quick post to make sure you never, ever run out of blogging ideas.…
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Do You Have a Quality Website?
Google gives priority in search results to 'quality websites' but gives no single definition of…
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Music, Music, Music
The Music Man Program is fully underway here in Botongon, Estancia. It all seems like…
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Preparations for the Medical Mission
Volunteers from the MMP UK hit the ground running and make preparations for the upcoming…
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Bringing music and medicine to the kids of Botongon (Estancia), Philippines
The team from the Music Man Project UK arrive in the Philippines for a week…
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Have you claimed your Google ‘Knowledge Panel’ yet?
If Google has enough information about you (or your business) they will create a Knowledge…
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How to Create a Project Brief For Your Freelance Writer
5 freelancing essentials that will help your content writing project run smoothly and achieve all…
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Don’t blog without a business blogging strategy
Without a clear business blogging strategy your hard won traffic could be bouncing off the…
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Carry out your own web content and SEO audit
Is your website bringing you visitors and sales from search engines — or chasing them…
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Why categorising your blog posts helps your business
Blog categories keep your content organised, help your readers find stuff, and (most of all)…
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Helping your workers understand their WHS responsibilities
If I walked into your workplace today and started randomly asking your employees "What are…
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Conrad teaches me the secrets to success in business, friendship, and life generally
Sometimes the most unassuming people teach you the greatest lessons -- about life, and yourself.…
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A quick guide to business blogging in 2020
What is blogging actually? And why are we all doing it? Blogging seems to be…
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BOOK REVIEW: This is Marketing by Seth Godin
Marketing is not a battle, and it's not a war or even a contest. Marketing…
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5 Essential WHS Duties of Australian Small Business Owners
Get a better understanding of your WHS duties as an Australian small business owner.
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Ways To Optimise Your Website For Google Search
Here are 11 different ways to optimise your web content for Google search.
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5 Essential Elements of Web Content Writing
Outlining 5 essential elements of web content writing to help you write copy that is…
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Don’t blog like your brother-in-law
Next time you're tempted to write a self-absorbed blog post, remember the last boring dinner…
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How Australian Safety Laws Apply to Your Small Business
A quick introduction to safety legislation in Australia — and what they mean for you…
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BOOK REVIEW: Graceful by Seth Godin
Art is a human act, something that’s done with the right sort of intent. Art…
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6 SEO steps to optimise a web page or blog post
Make your web content more Google-friendly with these 6 easy SEO steps.
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How does my business end up in the Google search results?
Ever wondered how Google ranks your business website in search?
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Talking Work, Health, Safety and Small Business
Did you know that small business is responsible for the safety of approximately 4.8 million…
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What to do when your business is ranking for the wrong search terms?
My writing business is ranking for the wrong search terms. And its all my fault.…
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Tweaking your company Mission Statement for web and SEO
A well written company Mission Statement can bring more than just a sense of direction…
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What is a Copywriter and Why Would I Need One?
Copywriters? Content Writers? This blog delivers a quick explanation of the difference.
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3 Important Reasons to Display Your CORE VALUES on Your Website
Did you know that customers are willing to pay more for things when they believe…
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Don’t Keep Your Copywriter Blindfolded
When a copywriter starts working with a new client they probably know very little (or…
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Core Values Statements
Does your organisation have its principle beliefs and values articulated into a Core Values Statement?
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BOOK REVIEW — The Dead Girl: A True Story
The Dead Girl by Melanie Thernstrom is one of those books that has been popping…
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How a freelance writer finds paid work
This blog outlines 10 different strategies for finding paid work as a freelance writer --…
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Inspiration
Whenever I'm lacking belief in my writing or stuck on a client project, I only…
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Successful Freelance Writers Know How To Manage Their Time
Every distraction eats into your profit margin, so train yourself from the get-go to shut…
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Quick Tips For Better Business Blogging
So if you're going to spend your time business blogging, spend it wisely creating content…
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4 Essential Writing Skills for Successful Freelance Writers
You can't run a profitable freelance writing business without solid writing skills.
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Moon Creatures
I love the night culture of the Philippines and how the twilight turns headlights into…
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Back at my writing desk
How do you reboot your writing life after dengue and depression?
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What equipment do I need to start a Writing Business?
Don't buy stuff you don't need when you are starting your writing business. Just concentrate…
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Blogging in a Blackout
Young workers in a blackout teach me a valuable lesson about writing.
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Her Own Shadow
There are times when we all fall behind, stumbling on our own shadow.
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All The Way
An enthusiastic 'tricycle' driver changes our Friday morning in inner city Iloilo.
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Why my blog feels like the ‘Mary Celeste’
Fear and imposter syndrome manifests into time-wasting activities like finding images for a blog, instead…
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Reflections on a writing practice
For the last five years I’ve been writing everyday, and over that period have evolved…
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7+ Freelancing facts they don’t mention in the brochures
Freelancing can be great life, but is isn't for everyone.
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Pineapple Vending
An industrious young man sells pineapples from his tricycle, on the streets of Iloilo City.
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Subay
Subay is the Hiligaynon word for ants. Here is what happens when you leave a…
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Last Night’s Rain
Celebrating the magic of nature and the beauty that can be found in tiny things.
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Frogs’ Legs
Wet season rain awakens the frogs in the abandoned rice ponds near our apartment.
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What I love most about being a freelance writer
There is plenty to love about freelancing. If it weren’t for my freelance writing business,…
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Book Review: Poetry in the Making by Ted Hughes
This excellent book by Ted Hughes is a collection of the programmes he wrote for…
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Are you a freelance writer, contractor, or paid employee?
Unpacking the legal differences between true freelancers, contractors, and paid employees.
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Splashed with red flowers
Little poem inspired by the tiny red flowers that light up the garden of our…
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Rearranging the shadows
Beach art and the marine biodiversity of Piagao Island, Philippines.
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The sun has gone
Even a beautiful island national park is not immune from the overwhelming tropical heat and…
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Book Review: Faith by Tim Costello
Reverend Tim Costello presents a personal account of the way he has experienced faith in…
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El Niño
Though the World Meteorological Organisation (WMO) has not yet officially announced an El Niño cycle,…
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The Red
In our family, the iPhone 6 Plus that I absorbed from a finalised Telstra Plan…
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Holy Week Processions
We've just moved to Iloilo City, so we join the Holy Week procession that passes…
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When You’ve Just Gotta Dance
Do yourself a favour, hit play, and check out this kid getting on his Momoland…
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How to Get Your Books Back Without Using Violence
Here's my 6-step strategy for never losing another book. Are you ready to set some…
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Easter Moon
A tiny ekphrasis inspired by a watercolour and a late-night landing in Dubai.
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My Big Fat Freelance Life
Sharing a few quiet reflections about how this freelancing life of mine has impacted me…
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Next to the Sun
From a 7th floor terrace I stood next to the sun and watched her settle…
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Freelancing: why you need a writer website
Your writer website is one of the best places to advertise all your writing services.
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