Resume vs CV: why you need to know the difference
What's the difference between a resume and a CV?
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What is Copywriting? And Other Questions About the Craft
A brief introduction to the art of copywriting.
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What exactly is a freelance writer?
A quick look at what it really means to earn your living as a freelancer.
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Trimming and Pruning the Blog
My website and blog was looking positively unruly. And not in a body positive way.
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10 Business Blogging Ideas That Anyone Can Use, Anytime
Here’s a quick post to make sure you never, ever run out of blogging ideas.…
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Do You Have a Quality Website?
Google gives priority in search results to 'quality websites' but gives no single definition of…
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Have you claimed your Google ‘Knowledge Panel’ yet?
If Google has enough information about you (or your business) they will create a Knowledge…
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How to Create a Project Brief For Your Freelance Writer
5 freelancing essentials that will help your content writing project run smoothly and achieve all…
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Don’t blog without a business blogging strategy
Without a clear business blogging strategy your hard won traffic could be bouncing off the…
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Carry out your own web content and SEO audit
Is your website bringing you visitors and sales from search engines — or chasing them…
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Why categorising your blog posts helps your business
Blog categories keep your content organised, help your readers find stuff, and (most of all)…
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Helping your workers understand their WHS responsibilities
If I walked into your workplace today and started randomly asking your employees "What are…
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A quick guide to business blogging in 2020
What is blogging actually? And why are we all doing it? Blogging seems to be…
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5 Essential WHS Duties of Australian Small Business Owners
Get a better understanding of your WHS duties as an Australian small business owner.
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Ways To Optimise Your Website For Google Search
Here are 11 different ways to optimise your web content for Google search.
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5 Essential Elements of Web Content Writing
Outlining 5 essential elements of web content writing to help you write copy that is…
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Don’t blog like your brother-in-law
Next time you're tempted to write a self-absorbed blog post, remember the last boring dinner…
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How Australian Safety Laws Apply to Your Small Business
A quick introduction to safety legislation in Australia — and what they mean for you…
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6 SEO steps to optimise a web page or blog post
Make your web content more Google-friendly with these 6 easy SEO steps.
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How does my business end up in the Google search results?
Ever wondered how Google ranks your business website in search?
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Talking Work, Health, Safety and Small Business
Did you know that small business is responsible for the safety of approximately 4.8 million…
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What to do when your business is ranking for the wrong search terms?
My writing business is ranking for the wrong search terms. And its all my fault.…
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Tweaking your company Mission Statement for web and SEO
A well written company Mission Statement can bring more than just a sense of direction…
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What is a Copywriter and Why Would I Need One?
Copywriters? Content Writers? This blog delivers a quick explanation of the difference.
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3 Important Reasons to Display Your CORE VALUES on Your Website
Did you know that customers are willing to pay more for things when they believe…
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Don’t Keep Your Copywriter Blindfolded
When a copywriter starts working with a new client they probably know very little (or…
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Core Values Statements
Does your organisation have its principle beliefs and values articulated into a Core Values Statement?
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How a freelance writer finds paid work
This blog outlines 10 different strategies for finding paid work as a freelance writer --…
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Successful Freelance Writers Know How To Manage Their Time
Every distraction eats into your profit margin, so train yourself from the get-go to shut…
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Quick Tips For Better Business Blogging
So if you're going to spend your time business blogging, spend it wisely creating content…
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4 Essential Writing Skills for Successful Freelance Writers
You can't run a profitable freelance writing business without solid writing skills.
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What equipment do I need to start a Writing Business?
Don't buy stuff you don't need when you are starting your writing business. Just concentrate…
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Blogging in a Blackout
Young workers in a blackout teach me a valuable lesson about writing.
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Why my blog feels like the ‘Mary Celeste’
Fear and imposter syndrome manifests into time-wasting activities like finding images for a blog, instead…
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7+ Freelancing facts they don’t mention in the brochures
Freelancing can be great life, but is isn't for everyone.
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What I love most about being a freelance writer
There is plenty to love about freelancing. If it weren’t for my freelance writing business,…
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Are you a freelance writer, contractor, or paid employee?
Unpacking the legal differences between true freelancers, contractors, and paid employees.
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My Big Fat Freelance Life
Sharing a few quiet reflections about how this freelancing life of mine has impacted me…
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Freelancing: why you need a writer website
Your writer website is one of the best places to advertise all your writing services.
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Ways To Quickly Improve Your Writing
If you turn up at the page every day without fail, I guarantee ... the…
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Freelance writer: 5 essentials for living and working overseas
Working your freelance writing business while abroad sounds amazing, but in truth it can be…
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Creating great marketing tools for your freelance writing business
Do you have a sales and marketing kit to send out to leads and proposals…
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The 7 Habits of Highly Effective Writers
Apply the principles of Stephen Covey's timeless classic to your writing business.
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Ethics for Copywriters (Part 2 of 3) snake oil, misleading copy, and duplicate text
From the first day of your copywriting career represent yourself with integrity.
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Freelance Writer: seven rules for working from anywhere and getting stuff done
This blog post is all about the greatest freelancing dilemma -- working from anywhere and…
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Ethics for Freelance Writers: Client Confidentiality
Building trust with your clients is actually the basis of great customer service and key…
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The 80/20 Rule For Freelance Writers
Working as a freelance writer is all about finding the balance between doing what you…
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Writing in Super Typhoons With Sick Kids
The realities of the freelance life when you have sick kids and supertyphoons in the…
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What I learned about SEO at WordCamp Iloilo
My three key SEO takeaways from last Saturday.
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The 3 Essential Apps I Use Everyday While Freelance Writing
Shout-out to the writing apps I use everyday. NO affiliate links.
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How to Find Great Writing Clients on Upwork
Upwork hosts more than 14 million users in 180 countries with more than USD$1 Billion…
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5 Bestselling Authors Who Teach You How to Write
Need some writing tips? How about learning from five bestselling authors?
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Blogging Tips: writing to a word count
Is there a magic formula for blog posts and web content?
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Finding Clients: 13+ Jobsites for Freelance Writers
Need to find freelance writing gigs? Here are at least 13 notable jobsites for freelancers…
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Tax Tips for Australian Writers
Even though these tax tips are written for Australian writers, they're typical of a writing…
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Maximise Cashflow: balancing your writing projects and freelance writing clients
To maximise cashflow it’s essential to plan and balance long-term writing projects with your writing…
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Showcase Your Writing: building an online writing portfolio
If you are just getting started as a freelance writer and have no completed assignments…
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Where Do You Write? Why writers need a dedicated home office
Don't compromise your writing by neglecting your home office writing space.
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How To Be a Better Writer? Get Reading!
“The most important thing is to read as much as you can, like I did.…
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Get Paid to Write Your Personal Story
10 websites that pay up to $400 for your personal story. Now having the courage…
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Get Paid For Your Writing: setting up payment methods
Just getting started as a professional writer -- how exactly are you going to get…
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Getting Started as a Professional Writer
Fancy a career as a professional writer? Defining yourself as a writer by creating a…
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Expanding the Reach of My Blog
UPDATE 19 June 2019: this is no longer an appropriate SEO method and is not…
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Journey of the songwriter: seeking paradise
Celebrating the achievements of my friend Shirley Lynn.
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