websites and blogging by Melinda J. Irvine

Website Copy and Blogging

blogging and website copywriting services by Melinda J. IrvineDoes your website only have a few pages of text? Have you run out of blogging ideas or time to write? Do you find it hard to articulate exactly what you do and how people can buy your stuff? If you’re feeling challenged I would love to help you find your voice and get your  message found in all the right places.

Accurate, Original Copy

Writing great copy for websites and blogs is essential for engaging customers, selling your products and services,  as well as getting found on google and other search engines.

As a professional copywriter I research a subject thoroughly then articulate your unique message using clear and concise language. Major search engines like google prefer websites with easy-to-read text that accurately reflects the organisation, person or service. Google rewards clear, original content by placing you toward the top of their list.

Inexperienced writers often try to fill space with repetitive sentences that really don’t say very much, while others copy and paste text from other websites. Google penalises repetitive and plagiarised text by sending your website to the bottom.

Good Copy Flows Naturally

I’m sure we’ve all read an article or blog that weirdly jumps paragraphs or ends a bit awkwardly. Good copywriters link paragraphs with SEO primed sub-headings or transition ideas in logical sequences. Because readers drop out of on-screen text very quickly, it’s essential to keep the story flowing and the reader actively involved.

Call To Action

Effective web pages and blog posts read like a mini-story and end with a call to action. A call to action asks the reader to go beyond just reading your blog or webpage and actually do something (very often a reader only needs to be asked to join the mailing list or share your blog post with a friend). If you’ve still got your reader in the last paragraph, chances are you can sell him or her your eBook or carpet cleaning service.

Your Unique Story

Ultimately my job as a copywriter is to find your unique story; presenting it in written form in a way that delights, excites, captivates and motivates your readers to take action. If you are still here with me in the last paragraph, thank you for reading, I hope you will contact me today so we can work together and get your message exactly where it needs to be.

testimonial for Melinda J. Irvine copywriter