Does your website only have a few pages of text? Do you struggle to get even a hundred visitors on your website every month? Have you run out of blogging ideas or time to write? Maybe you just need to sell more stuff?
Let me write the copy you need to engage your customers, sell your products and services online, and get you listed in search engine results.
Writing for websites
Writing great copy for websites and blogs is different to other writing. With 1.7 billion other websites competing for your reader’s attention, it is essential that the content of your site is easy to read and written in a conversational style.
Online readers expect a personal and upbeat tone and quickly lose interest with textbook styled text.
Website text needs …
- useful headings that make the text easy to scan
- short, punchy sentences
- plenty of images (if possible)
- lists and bullets rather than long paragraphs
Writing for readers
I’m sure you’ve read an article or blog that weirdly jumps paragraphs or ends a bit awkwardly. Good web content writers link paragraphs with sub-headings and transition ideas in logical sequences. Because readers drop out of on-screen text very quickly, it’s essential to keep the story flowing and the reader actively involved.
Effective web pages and blog posts involve the reader with a clear call to action. A call to action asks the reader to go beyond just reading your blog or webpage and actually do something. Like join a newsletter, watch a video, or book an appointment. Very often a reader only needs to be asked to join your email list or share your blog post with their friends.
Writing for Search Engines
Writing for search engines is not about stuffing a set of ‘keywords’ into as many sentences as you can. Google wants your website to contain concise text that accurately explains what you do.
Inexperienced writers often try to fill space with repetitive sentences that really don’t say very much. Other ‘writers’ copy and paste text from other websites. Google ignores duplicate text and penalises plagiarism by blocking the website from search results.
The best SEO content is useful for readers AND search engines can understand it.
Writing for sales
You want your sales copy to delight, excite, captivate and motivate your readers to buy. Great sales writing speaks directly to the reader,
Pros love iMac. So we created one just for you. (Apple)
and highlights the key features and benefits of the product.
The very highest grown coffees in Central America and Colombia tend to be bold, more intense and fuller bodied. (Gloria Jeans)
Oh! And it’s fun too …
The shoe works if you do. Get yourself a pair. (Nike)
Working together I take the time to learn about your business, what you are selling and why. It’s about getting the details right and building a long term relationships so I can write the copy that sells online for you again and again.
Writing for you
Ultimately my job as a web content writer is to find your unique story and write it into a compelling narrative. Something that will delight, excite, captivate and motivate your own readers to buy or get in touch with you.
Like to learn more about my writing style? You’ll find my portfolio here. How about my systemised approach to working with clients and the way I research and manage your project? Read about my work methods here.
Let’s get in touch, why not contact me today? Working together let’s get your message (and your website) exactly where it needs to be.
PS: Don’t forget to check out the testimonials page and read what my clients had to say about their projects.