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Traffic that converts into real leads and sales?
It can be really frustrating when you’ve handed over thousands of dollars for a sleek looking website — a website that you’re quite proud of — but it’s not delivering any leads, sales, or bookings.
Chances are the content on your website hasn’t been optimised for:
SEO content writing is about ensuring the text on every page of your website addresses the way that customers (and Google) look for you online. It involves proper research and a lot of questions — things like:
If your website isn’t getting any traffic, leads, or sales it’s definitely time for a review and maybe an SEO rewrite. Read on to learn more (or get in touch now if you want something done about it right away).
One of the most common issues I find with small business SEO, is being too concerned by what’s on a competitor’s website. Because if the competition is getting plenty of traffic and customers all we have to do is copy them right?
Not so much.
By all means research your competitors, but to really get found by Google, Bing and other search engines your web content needs to be optimised for the way a customer will search for YOUR business.
Not the bloke down the road. Not Apple or Amazon.
Focus your content on where you are — and what you are doing better, faster, bigger, tidier, smarter, cleaner, nicer … than everyone else.
Your business website is one of your most important marketing tools, so never forget (or be afraid to own the fact) that the content on the pages is always about you and your Unique Selling Points (USPs).
And now a bit bout me. I’m Melinda J. Irvine, a qualified writer with decades of experience (and university studies) in Management, Marketing, and Business Writing.
For the last 13 years I have been configuring, writing, and optimising small business and eCommerce websites — helping people like you expand your audience and increase your sales.
Maybe you’d like some help too?
Working together is easy. I have established systems and questionnaires for you to complete — so I can research your industry, service niche, competitors, keywords — enabling me to craft a compelling narrative that represents YOUR business and brings in more traffic, leads, and sales.
As a minimum you can expect:
No matter what business, sales, and marketing goals you have — I have an SEO content writing service to help you:
Increase your leads, sales, and bookings with an optimised website that clearly describes what you do, where you are, and how to find you.
Improve your website rankings by displaying a professional business profile (primed for SEO) on your website, Facebook page, and Linkedin company profile.
Demonstrate your professionalism by displaying your strategic goals, company mission statement, and core values on your website. This also helps with SEO.
Increase your margins by selling your products and services online. You’ll need an eCommerce solution (eg, Woo Commerce) configured to your location, inventory, shipping, and payment methods — plus killer product descriptions that land at the top of search results.
Build an email list and create customer loyalty by offering free white papers, eBooks and other digital assets to your readers. Alternately, sell them on your website or via Amazon, Apple Books, or Kobo.
Publish blogs and articles that support your products and services to bring new customers to your website — and establish your reputation as an authority in your industry or service niche.
Are you ready to transform the content on your website and online spaces? Increase your traffic? And get more leads, sales, and bookings? Connect with me today — let’s get your message (and your website) exactly where it needs to be.