It’s 1:17pm and already (today 3,364,192) blogs posts have been written and published — somewhere out there in the world. If you’re thinking about ramping up your content publishing schedule or just want some information about how blogging can work for your business and community group, read on. I’ll be answering some of your key questions about blogging and article writing.
What is a blog actually?
Blogs are (diary-style) online articles that present the opinions, expertise, and research of a real person. A true blog retains it’s original publishing date and links to other blog posts, media, and websites while directly engaging with readers through interactive commenting and sharing tools.
It’s these commenting and sharing facilities that make blogging such a powerful marketing tool because readers and writers can network directly with one another. Now (as Google suggests) release an original piece of research or break an exciting news story, and you’ll keep your existing visitor base coming back as well as bring in new visitors.
Writing blogs and articles can help you:-
- Increase your web traffic
- Generate more qualified sales leads
- Establish you as an authority in your industry or niche
- Build quality links back to your website
- Broadcast your own research, innovations, and inventions
- Create a relationship with your customers
Let’s take a quick look at some of the different types of blogging strategies for businesses, non-profit organisations, and individuals.
Business blogging is all about driving traffic to your business website to sell your products and services. Business owners and industry professionals blog content that solves a problem or provides new information within an industry. The blog appears in Google search results and drives new customers to their websites.
Customers feel safer buying from businesses and people they consider experts in their field, so blogging product innovations, how-to-guides, and professional experiences that solve problems are all good ways to become a recognised authority in your industry.
Guest Posts and Link Building
Guest posting is a blogging strategy to improve your website rankings with Google and the major search engines. Basically you write an informative blog post for the owner of another website (one that has a lot of followers and a lot more traffic than yours), and include links back to your own website as a reference. In very simple terms, the more links you have the better you rank with Google. Note: there is a lot more to it than that but this is the simplest explanation.
A great example would be an Australian BAS Agent who provides a remote bookkeeping service using Xero Accounting Software . They want be at the top of search results when someone googles ‘online bookkeeper Xero’ (and similar). If that bookkeeper could get some links from a big well-known website like or CPA Australia or even Xero themselves, Google might recognise that bookkeeper as an industry leader and a Xero authority. Then when a potential customers types in ‘Xero bookkeeper online‘ Google might put that business at the top of the search results
To be successful at guest posting and link building your own website must be of a high standard with credible content (no authority site will link back if you have a crappy site). Also the guest post must be of some benefit the readers of the authority site. Before writing anything you need to contacting the authority site in advance to review their content guidelines and negotiate the link agreement.
Affiliate Marketing and Monetisation
Many website owners monetise their blogs through affiliate marketing, pay-per-click advertising, and creating digital products to sell. They write and publish blog articles which provide information within a specific market niche (like British Blue cats or fly fishing) and hope that readers will click on the product links contained in the post.
Blog posts for affiliate marketing and monetisation sites often include product reviews and full comparison shopping guides. The blog post will contain links to external stores (eg, Amazon) where the reader can buy the product. The blog owner receives a payment every time a visitor clicks on an ad, or a commission if they buy something within 14-30 days of visiting your website.
To be effective, affiliate blog posts need to contain accurate and useful information about the product or service, and be optimised for organic search engine results. Getting found on Google is essential for affiliate marketing and website monetisation.
Non-profits and Community Groups
Non-profits, activists and community groups use blogging to inform the public and bring attention to important issues. Community groups use blogging to drive memberships, while charities and NGOs blog to raise money to fund their projects. Activist organisations uncover corruption, humanitarian, and environmental crises.
To be effective this type of blogging needs thorough research, accurate referencing and plenty of photographs. Each article must evoke an emotional response in the reader, enough to make them want to become involved in the cause. These blogs also need a clear call to action to tell the reader how they can volunteer their time, join the organisation, or provide sponsorship and donations.
Blog Pricing Schedule
So now you know a bit more about blogging, let’s get in touch. Fill out the form below and I’ll send you my pricing schedule and more information about how blogging can help your business or social enterprise.
Take advantage of my professional writing services. I can research, write, optimise, and publish the blog articles you need to promote your website, business, or community cause.