John dickson

It’s my pleasure to provide a reference for Melinda J. Irvine. Mel worked with DWS Hospitality Services and CTA Training Specialist for over seven years (2007-2014) as a direct employee, and then as an independent consultant. Mel’s experience in online and digital marketing was fundamental to our company’s development into one of Australia’s largest online training platforms in the hospitality sector.

Back in 2007-08 there was limited information about the digital technology needed to develop, deploy, and maintain a Learning Management System (LMS) plus integrated eCommerce platform. But Mel was able to research, configure and develop our original platform — then maintain it for a number of years. Something that would not have been possible without her enthusiasm, drive, and ‘never take no for an answer’ attitude.

Whilst with our company Mel also fulfilled a range of roles and responsibilities using her management experience, organisational ability, and creative writing skills. Key projects included: development of an award-winning customer service program (including written training manuals), developing and writing employee handbooks, job specifications, government tenders, operational policies and procedures.

I have no hesitation in recommending Mel for any professional pursuit that can harness her enthusiasm, passion, honesty, and reliability. I would be disappointed if anyone seeking to employ or engage with Mel in any professional capacity did not contact me to give me the opportunity to further support this reference.

John Dickson (Chairman, CTA Training Specialists)