Expert SEO content writing service with Australian writer Melinda J. Irvine. Move your website up the search rankings with professionally written:
- Company profiles – when you need to accurately describe what you do.
- Web copy – when you need a website that supports your professional profile.
- Blogs and articles – when you want to reach a wider audience and increase your sales.
- Product descriptions – when you need to sell more stuff online.
SEO Best Practices
Your business website is one of your most important marketing tools, so your web content needs to be accurate, relevant, and primed for search engines. Google gives priority in search results to quality websites and especially considers these four important elements:
- Readability — the website has text that is well written (ie, uses correct punctuation and spelling) and is easy for the reader to scan. Reading on a screen is challenging, so effective web copy requires short paragraphs that are broken-up into readable chunks by sub-headings, bullet points, and images.
- Authority — it’s clear who owns the website, what they do, and where they are located. Google likes websites that demonstrate the content is created and edited by people with expertise and authority on the topic.
- Relevance — the website uses keywords and phrases that closely match the products and services the business provides.
- Trust — the website publishes original content and uses authoritative links that point to reference material. Google particularly likes websites that build trust by having clear and up-to-date information about shopping, financial transactions, privacy, and data collection.
Hi. I’m Melinda J. Irvine, a qualified writer with university studies in Management, Marketing, and Business Writing. For the last 13 years I have been configuring, writing, and optimising eCommerce and business websites for a range of clients — helping them expand their audience and increase their sales. Now I’d like to help you.
Working together is easy, as I have established systems and questionnaires for you to complete. This helps me undertake the keyword (and competitor) research required to write SEO web copy that will best represent your business.
As a minimum you can expect:
- Original content that has been properly researched.
- Unlimited revisions until you are 100% delighted.
- Authentic copy that matches the voice and culture of your business.
Content Writing Services
Let me transform the content on your website and online spaces. Here are a few examples of my SEO content writing services:
1. Website content
Support your professional profile with an optimised website that clearly describes what you do, where you are, and how to find you.
2. Company Profiles
Improve your website rankings by displaying a professional company profile (primed for SEO) on your website, Facebook page, and Linkedin company profile.
3. Mission, Vision, and Values Statements
Demonstrate your professionalism by displaying your strategic goals, company mission statement, and core values on your website. This also helps with SEO.
Increase your margins by selling your products and services online. You’ll need an eCommerce solution (eg, Woo Commerce) configured to your location, inventory, shipping, and payment methods — plus killer product descriptions that land at the top of search results.
Build an email list and create customer loyalty by offering free white papers, eBooks and other digital assets to your readers. Alternately, sell them on your website or via Amazon, Apple Books, or Kobo.
6. Blogs and Articles
Publish blogs and articles that support your products and services to bring new customers to your website — and establish your reputation as an authority in your industry or work sector.
Writing for you
Ultimately my job as a web content writer is to find your unique story and write it into a compelling narrative. Something that will delight, excite, captivate, and motivate your website visitors to buy something — or get in touch with you.
Plus I want you indexed and well-ranked by Google and the key search engines.
If you’d like to know more about how I can transform the content on your website into something you feel incredibly proud of, why not contact me today?
Let’s get your message (and your website) exactly where it needs to be.