website copywriting services of Melinda J. Irvine

Professional Copywriter and Blogger

Do you need an imaginative and experienced copywriter or blogger? Are you struggling to find words that explain what you do and why it matters? Do you need some help articulating your systems and processes into an operations or training manual? Do you need a useful set of Frequently Asked Questions for your website? Maybe you just need to sell more stuff!

This is where a great copywriter can help! I can write the copy you need to persuade your customers or inform your staff. As a professional copywriter I research a subject thoroughly then articulate your unique message using clear and concise language.

Freelance Copywriting Services

  • blogging and website copywriting services by Melinda J. Irvine

You can learn more about my individual services like website copywriting, blogging, preparing HR Documentation and Nationally Recognised Training Materials by clicking on the images in the slider above.

Check out examples of my work, read the testimonials of my regular clients or just reach out and say hello by using the contact form or phoning 0438 409779. I’m committed to helping my clients find their voice and ensure their unique message is found in all the right places. I’m ready to help you too.

Who is Melinda J. Irvine?

Let me introduce myself. My name is Melinda Irvine and I am a professional copywriter for small business, employers and Registered Training Organisations.

For more than 10 years I worked as a senior venue manager, licensee and HR professional in the Australian hospitality industry. The hospitality industry is heavily regulated to I quickly became adept at writing policies and procedures to manage risk and compliance obligations.

Moving into a consulting role in 2007, for the next 7 years I assisted clubs, hotels and casinos manage their HR, staff training and WHS responsibilities. At the same time I was contracted to a leading RTO delivering training under the Hospitality and Business Services Training Packages. I researched and wrote complete qualifications that were fully compliant under ASQA.

More recently (since 2014) I’ve been honing my copywriting skills by blogging and writing SEO-primed website copy for small business owners and SMEs.

I hold a SIT50416 Diploma of Hospitality (Management); a TAE40110 Certificate IV in Training and Assessment; and am partway through a Bachelor of Arts (Philosophy/Creative Writing).

Giving Back

After running a successful copywriting and hospitality consulting business for 7 years (2007-2014), I shut everything down in February 2014 to volunteer in the Philippines.

“Helping the people in the Philippines for the past three years has been wonderful, challenging, heartbreaking and uplifting. It was also a great channel for me to begin a personal writing practice and any spare time I had was dedicated to my personal blog, my first very first book as well as music and songwriting.”

I think I really developed some serious writing chops during my three year hiatus and now I’m back, and I’m better. And best of all, every dollar I earn is enabling me to continue helping disadvantaged Filipino kids to to school.


the uniform project