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Melinda J. Irvine

Australian content writer and SEO. When she’s not pouring over SmallBIZ analytics, keyword data or blogging — she’s watching Disney movies and building lego spacecows with her adopted son.

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Home » Copywriting

Tag: Copywriting

is your copywriter blindfolded by Melinda J. Irvine

Don’t Keep Your Copywriter Blindfolded

by Melinda J. Irvine29 November 20199 December 2019Leave a comment

Sometimes clients forget (or just don't realise) how much background information a copywriter needs before they can start writing a company profile, press release, or set of product descriptions. It's actually quite substantial.

eCommerce, SmallBiz, Writing Copywriting, Small Business, SmallBiz
Melinda J. Irvine -- having a great copywriting career

Have a Great Copywriting Career

by Melinda J. Irvine16 May 20189 December 2019Leave a comment

Anyone wanting a career as a copywriter should absolutely watch this video 10 Steps to Having a Great Copywriting Career for Life. I stumbled across the video featuring Bob Bly (one of America's most successful copywriters) a few months ago and…

Read More Have a Great Copywriting Career

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About Mel.

Melinda J. Irvine is an Australian writer, poet, and blogger living between the Philippines and Australia. Mel is adopted mum to Jerry, a Filipino boy she met while volunteering after Typhoon Yolanda. All the money she earns as a professional writer is used to support Jerry’s recovery — plus help the other kids from his village go to school.

neXtDRAFT zine # 68.

neXtDRAFT 68. February 2020

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When I'm not writing or helping clients grow their business, I'm actively building an online learning centre for the kids of Botongon (Philippines). If you'd like to help out, please make a donation via PAYPAL. You'll get a proper tax receipt and regular project updates. More info.
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