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Here’s a quick post to make sure you never, ever run out of blogging ideas. Mix and match these 10 blogging topics with your business, products, and services — and you’ll have a content plan that lasts the whole year. There’s no formal intro and conclusion in this post, just 10 business blogging ideas (plus a few more) you an apply to your web content today.
One of the best topics for business blogging is responding to the questions your customers (and others) are asking. Of course blog the queries received over the Help Desk, but remember that questions aren’t always asked directly to your people.
They could be:
And just because you’ve answered a question once, doesn’t mean you can’t write about it again — and again. Let’s say you are a camera store and constantly being asked for the best way to hold a camera. You could answer this question every year and even make a bit of a joke about it. It’s time for our annual post about holding the camera, you can include photographs of you (correctly) holding newer camera models (the ones you sell) and the techniques required for achieving different shots.
The government introduces a change to taxation law or reforms the aged care industry, maybe a new invention is turning traditional business practices on their ear — now show your expertise by blogging the way your business is adapting.
Blogging about current events, industry changes, and trends keeps your web content fresh and in touch with the latest search terms. Examples include:
The Harvard Business Review reports that case studies are the most effective piece of content you can publish. Why not interview one (or even a few) of your regular customers and create a living example of how someone is using your products and services.
It’s great publicity for your client and you can demonstrate the way your product is solving a problem in the real world — plus give your readers a look into the relationships you build with your clients.
Here’s a few possibilities:
Case studies are invaluable for big-ticket items where the purchasing decision may rest with an executive or project committee. Says Frank V. Cespedes and Russ Heddleston in the HBR:
“Being able to demonstrate how another organisation has successfully integrated and used a new product , service, or process (to decision makers) is more important than sweeping assertions.”
Create a resource list related to your industry or employment sector to support your reputation as an industry authority and help your readers too. Here’s a few generic examples but try to come up with something unique:
If you have a lot of content on your page you might consider creating a list of the most popular blogs or eBooks you’ve written on a single topic. This is also good for SEO.
If your organisation actively supports community service projects and social causes, make sure you blog about it — with lots of photos. Perhaps you are sponsoring a local soccer team or donating items for sale to raise money for bushfire victims, sharing your generosity encourages others to do more good in their own communities. Plus it’s nice to give the public a glimpse of the real people behind the logo and corporate stationery.
If you’ve ever been on the United Nations website you might have stumbled across the page that lists all the UN International Days. International Day of Women and Girls, World Equal Pay Day, World Toilet Day — there’s more than 30 of them just between March and April, so there’s plenty of material for blogging over the course of a year.
Your could blog:
A client of mine who specialises in Dangerous Goods and chemical storage did this very well a couple of years ago on World Environment Day. They highlighted the environmental benefits of their chemical storage products as well as their overall commitment to improving chemical safety.
And don’t forget about the long list of conservation and environmental organisations that promote international events like World Orangutan Day, or then there’s events closer to home like Australia Day. You could even hone in on local events like the Warialda Honey Festival — if you lived in the NSW New England of course.
Product comparisons guides are extremely useful, especially if you take the time to expand on the standards list of features and benefits included in the manufacturers brochure. Imagine you sell cameras, approaches could be:
Product comparison guides are extremely popular, and do well in search — just be sure to keep them accurate and up-to-date.
How to write a memorable wedding speech (blogged by a wedding speech writer). How to write a set of recruitment questions for your next hire (blogs a HR consultant). How to reduce bushfire risk in your home garden (writes a garden maintenance service). Step-by-step and ‘how-to’ guides are a big help to readers and often rank well in Google search.
How about blogging a full working day of some of your key staff, especially the ones who deal directly with your customers. You could bring to life your:
Day in the life of … blog posts work best with plenty of video and photographs of your people (not posing) actually on the job. This type of blog can also boost morale and break down barriers between management and line staff as people feel more appreciated and acknowledged for the work they do.
Maybe you’re a plumber and called out nearly every day to fix clogged garbage disposal units, or a commercial chef training apprentices who don’t hold their knives properly. Whatever your trade, industry, or work sector I’m sure you see people making the same mistakes over and over again.
And these mistakes make awesome blog topics because they genuinely help the reader, and often give you the opportunity to to showcase how your products and services can prevent them. How about:
Let’s finish with a few extra ideas so you have your Content Plan covered for the whole year:
Cespedes, Frank V., and Russ Heddleston. 2018. ‘4 Ways to Improve Your Content Marketing’. Digital Article. Harvard Business Review (blog). 19 April 2018. https://hbr.org/2018/04/4-ways-to-improve-your-content-marketing.